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Citing Images and Pictures

Images or pictures that you decide to use in a presentation or research papers must be cited. Only those that are obtained from royalty free clip art, such as the clip art available in Microsoft Word or Powerpoint do not need citing. Any items obtained from the web or scanned from a print source should be attributed to the owner of the copyrighted work.

As a general rule, the following elements are needed in the citation:

  • Artist's Name, if known
  • Title of Image
  • Title of the image, if known (if not, use a description)
  • Institution where held, if known.
  • Title of article or book (if applicable)
  • Author of article or book (if applicable)
  • Title and Date of magazine (if applicable)
  • Database name (if applicable)
  • Date of access if online or publication if originally from print material
  • URL (if applicable)
Example: Gatorade Sales
PepsiCo. PepsiCo 2000 Annual Report. "Gatorade Sales". 14 Aug 2001.
<http://www.pepsico.com/investors/annual-reports/2000/quaker.shtml>.

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