Marketing Databases

ABI/Inform

Full Text

Articles from journals and magazines, including full-text Wall Street Journal articles, covering business, management, economics and related topics....

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Academic Search Complete

Full Text

Offers a good starting point for research on nearly any topic, covering most areas of academic study and containing full text for 5,500 periodicals, including 4,600 peer-reviewed publications....

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Business Source Premier

Full Text

Business research database, providing full text for 8,800 periodicals, including 1,100 peer-reviewed publications, plus company profiles....

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Dissertation Abstracts Online

Dissertations and theses from institutions in North America and Europe, including abstracts for those written from 1980 to the present and covering all subject areas for which thesis research is conducted....

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EbscoHost

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All EBSCOhost databases, cross-searchable, providing coverage for journal articles and other information in academic disciplines....

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Hoover's Pro Access for Academic Libraries

Full Text

Proprietary business information for 30 million corporations, through the Internet, data feeds, wireless devices, and co-branding agreements with other online services....

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IBISWorld

Full Text

Industry market research reports, economic, and demographic data to support business research; reports include statistics, industry structure, product & customer segmentation, performance analysis, major players, market share, and 5-year forcast analysis for 680+ industries....

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Journal Citation Reports

Journal impact factors and citation data for 7,500 scholarly and technical journals....

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Lexis Nexis Academic

Full Text

Provides full-text documents from over 5,900 newspapers (including the New York Times), magazines, business, legal, medical, and reference publications, including US federal and state case law, codes, regulations, legal news, law reviews, and international legal information, company financial information, SEC filings and reports, and industry and market news....

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Lexis Nexis Statistical Data

Trial

Trial ends on Nov 30, 2009 – Access to 12 billion data points from licensed and public domain datasets within an easy-to-use interface....

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MRI Mediamark Reporter (Registration Required)

Full Text

Registration with WVU email is required for each user; data available includes consumer demographic information, product and media preferences, and spending habits....

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Plunkett Research Online

Full Text New

Data and analysis for 32 major industries, including information on companies - useful for developing business plans, technology research & development, economic development, and job searches....

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Reference USA

Full Text

Find detailed information on 14 milllion US businesses, 100 million households, and nearly 1 million physicians and dentists....

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Sports Business Research Network

Full Text

Focuses on the sporting goods and sports marketing industry....

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SRDS Media Solutions

New

Media rates and information, icluding detailed consumer and demographic information, ad rates, and contact information....

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Value Line Investment Survey

Full Text

A comprehensive source of information and advice on approximately 1,700 stocks, 90 industries, the stock market, and the economy....

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