wvuLogo

LIBRARIES

Ask a Librarian

Marketing Databases

ABI/Inform Global

Full Text

Articles from journals and magazines, including full-text Wall Street Journal articles, covering business, management, economics and related topics....

(More Info)


Academic Search Complete

Full Text

Offers a good starting point for research on nearly any topic, covering most areas of academic study and containing full text for 5,500 periodicals, including 4,600 peer-reviewed publications....

(More Info)


Advertising Red Books

Full Text New

Extensive directory information about advertising agencies and the companies that advertise with them, including budgets, brands, and personnel information....

(More Info)


Buckmaster Annual Reports

Full Text

A collection of annual reports and 10-Ks from the top 500 corporations in America....

(More Info)


Business Source Premier

Full Text

Business research database, providing full text for 8,800 periodicals, including 1,100 peer-reviewed publications, plus company profiles....

(More Info)


Cabell's Directories of Publishing Opportunities

Full Text

Journal information for business (accounting, marketing, economics & finance, management),education, psychology, nursing, health administratin, computer science & business information systems....

(More Info)


EbscoHost

Full Text

All EBSCOhost databases, cross-searchable, providing coverage for journal articles and other information in academic disciplines....

(More Info)


Hoover's Pro Access for Academic Libraries

Full Text

Proprietary business information for 30 million corporations, through the Internet, data feeds, wireless devices, and co-branding agreements with other online services....

(More Info)


IBISWorld

Full Text

Industry market research reports, economic, and demographic data to support business research; reports include statistics, industry structure, product & customer segmentation, performance analysis, major players, market share, and 5-year forcast analysis for 680+ industries....

(More Info)


Journal Citation Reports

Journal impact factors and citation data for 7,500 scholarly and technical journals....

(More Info)


Lexis Nexis Academic

Full Text

Provides full-text documents from over 5,900 newspapers (including the New York Times), magazines, business, legal, medical, and reference publications, including US federal and state case law, codes, regulations, legal news, law reviews, and international legal information, company financial information, SEC filings and reports, and industry and market news....

(More Info)


MRI Mediamark Reporter (Registration Required)

Full Text

Registration with WVU email is required for each user; data available includes consumer demographic information, product and media preferences, and spending habits....

(More Info)


Plunkett Research Online

Full Text

Data and analysis for 32 major industries, including information on companies - useful for developing business plans, technology research & development, economic development, and job searches....

(More Info)


ProQuest Dissertations and Theses

Full Text

This database is the world's most comprehensive collection of dissertations and theses, spanning from 1861 to the present day and offering full text for most of the dissertations added since 1997....

(More Info)


Reference USA

Full Text

Find detailed information on 14 milllion US businesses, 100 million households, and nearly 1 million physicians and dentists....

(More Info)


Sports Business Research Network

Full Text

Focuses on the sporting goods and sports marketing industry....

(More Info)


SRDS Media Solutions

Full Text

Media rates and information, including detailed consumer and demographic information, ad rates, and contact information....

(More Info)


Value Line Investment Survey

Full Text

A comprehensive source of information and advice on approximately 1,700 stocks, 90 industries, the stock market, and the economy....

(More Info)



Help Accessing Databases

Databases By Title

#ABCDEFG

HIJKLMNO

PRSTUVWZ

Databases by Resource Type