Advertising Databases
Articles from journals and magazines, including full-text Wall Street Journal articles, covering business, management, economics and related topics....
Offers a good starting point for research on nearly any topic, covering most areas of academic study and containing full text for 5,500 periodicals, including 4,600 peer-reviewed publications....
Business research database, providing full text for 8,800 periodicals, including 1,100 peer-reviewed publications, plus company profiles....
All EBSCOhost databases, cross-searchable, providing coverage for journal articles and other information in academic disciplines....
Hoover's Pro Access for Academic Libraries
Proprietary business information for 30 million corporations, through the Internet, data feeds, wireless devices, and co-branding agreements with other online services....
Industry market research reports, economic, and demographic data to support business research; reports include statistics, industry structure, product & customer segmentation, performance analysis, major players, market share, and 5-year forcast analysis for 680+ industries....
Provides full-text documents from over 5,900 newspapers (including the New York Times), magazines, business, legal, medical, and reference publications, including US federal and state case law, codes, regulations, legal news, law reviews, and international legal information, company financial information, SEC filings and reports, and industry and market news....
MRI Mediamark Reporter (Registration Required)
Registration with WVU email is required for each user; data available includes consumer demographic information, product and media preferences, and spending habits....
Data and analysis for 32 major industries, including information on companies - useful for developing business plans, technology research & development, economic development, and job searches....
Find detailed information on 14 milllion US businesses, 100 million households, and nearly 1 million physicians and dentists....
Media rates and information, icluding detailed consumer and demographic information, ad rates, and contact information....
